Lyon Strategic Communications provides a comprehensive array of services to meet all the communications needs of trial lawyers, law firms and lawyers’ associations, helping them build brand, win cases, fight back against negative stereotypes, and regain respect.
Our intimate understanding of the political and public perception problems lawyers face gives us the unique ability to create marketing and PR programs that bring new clients through your door while building community goodwill toward your brand, improving your standing in the community and, ultimately, restoring the public's trust in your profession. Our approach combines research-based messaging and paid advertising with free media opportunities and community relations to provide you with marketing that will build brand and win back hearts and minds.
- Law firm marketing and advertising
- Message development
- Branding and brand management
- Issue advocacy for associations and trade groups
- Web design and social media
- Law firm PR
- Litigation PR
- Case publicity - filings, media case summaries, settlements and verdicts
- Community relations programming
- News releases and story placements
- Op-eds and letters to the editor
- Media relations
- Media training
- Event planning, promotion and coordination
- Video production
- Day-in-the-life videos
- Settlement videos
- Focus group research
- Effective case communication strategies
Malcolm L. MacGregor, Esq.
McDonald & MacGregor