Paul Lyon, founder of Lyon Strategic Communications, is one of the most sought-after communications consultants and political strategists in Pennsylvania. While he specializes in high-stakes PR and political campaigns, Lyon has handled all types of marketing, advertising and public relations projects for legal, political, commercial, advocacy and non-profit clients in Northeastern Pennsylvania and beyond.
Before establishing Lyon Strategic Communications in 2002, Lyon honed his communication and design skills over 20 years as a daily newspaper reporter, editor, graphic designer, web designer and online editor. Lyon credits his many years in the media for his PR savvy.
“A lot of people in PR never spent a day in a newsroom,” he says. “I spent almost two decades covering stories, helping reporters develop stories, deciding which stories are newsworthy, and producing daily print and online editions. I know how the media operates inside and out, and I know how to sell a story.”
A graduate of Carnegie Mellon University, where he earned a bachelor’s degree from CMU's nationally acclaimed communications program, Paul is an accomplished marketing and advertising consultant who has handled every kind of project from fridge magnets to TV commercials, web sites, social media, digital campaigns, print advertising, billboards, direct mail and collateral materials. He also prides himself on constantly learning and keeping abreast of the latest legal marketing, political messaging, and mass communication theories and techniques. Under Lyon’s leadership, Lyon Strategic Communications has assembled a dream team of top-level professionals in the areas of graphic design, video production, web development and SEO, online advertising, social media management, political strategy, and all other facets of mass media messaging and production
As a PR consultant, Paul has finely honed news judgment, the ability to quickly understand and articulate complex issues, a knack for communicating a client’s story, and the strategies to build equity and keep a story in the news. As a consultant, he has used his media savvy and skills to change minds, win elections, build brand, manage crises, effectuate policy change and help clients become media authorities in their respective fields. He has gotten clients into the news and gotten them out.
“Words and images are the building blocks of thought,” he says. “By using words and images effectively, you can persuade people to think differently and change their minds. Message matters.”
When he’s not at his laptop, talking or texting on his cell phone, or on the road working with clients, Paul enjoys playing blues guitar, golf, fly fishing and cycling.