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Lawyer Marketing 101:
It's Not the Steak, It's the Sizzle

Lyon Strategic Communications provides a comprehensive array of services to meet all the communications needs of trial lawyers, law firms and lawyer associations, helping them build brand, win cases, fight back and regain respect. 

Our intimate understanding of the political and public perception problems lawyers face gives us the unique ability to create marketing and PR programs that bring new clients through your door while building community goodwill toward your brand, improving your standing in the community and, ultimately, restoring the public's trust in your  profession. Our approach combines research-based messaging and paid advertising with free media opportunities and community relations to provide you with marketing that will build brand and win back hearts and minds.

  • Law firm marketing and advertising 
  • Brand and reputation management
  • Issue advocacy for associations and trade groups
  • Law firm PR
  • Community relations programming
  • Message development
  • Case publicity - filings, media case summaries, settlements and verdicts
  • News releases and story placements
  • Op-eds and letters to the editor
  • Photo-ops
  • Media relations
  • Media representation / spokesperson
  • Media training
  • Event planning, promotion and coordination
  • Video production
  • Day-in-the-life videos
  • Settlement videos
  • Web design
  • Graphic design
  • Promotional items - pens, coffee mugs, clothing, etc.
  • Focus group research
  • Effective case communication strategies
  • Demonstrative evidence
  • Trial exhibits
  • Medical illustrations
  • Animations
  • PowerPoint presentations

For all your legal communications needs, contact us today for a FREE consultation at (570) 954-0504.



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Copyright Lyon Strategic Communications
P.O. Box 802 | Clarks Summit, PA 18411-0802