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Media Rules of the Road

When a reporter calls you, before you utter a word, you need to establish if you are “on the record,” “off the record” or “on background.” If you don’t clarify that at the outset, the assumption is you are “on the record,” which means anything you say can and will be used against you. When […]

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Don’t Clam Up in a Crisis

I know it’s counterintuitive to many people in public life and the business world, but saying nothing to the media when you are the subject of a story, particularly a negative story, is a one-way ticket to å really bad news day. And if it’s a good story, making yourself unavailable or clamming up is […]

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