Lyon, founder of Lyon Strategic Communications, is one
of the most sought-after public relations consultants
and political strategists in Pennsylvania. While he
specializes in high-stakes PR and political campaigns,
Lyon has handled all types of public relations,
marketing and advertising projects for political, legal,
commercial, advocacy and non-profit clients in
Northeastern Pennsylvania and beyond.
establishing Lyon Strategic Communications (formerly
Roar! Communications) in 2002, Lyon spent nearly 20
years in the media as a daily newspaper reporter,
editor, graphic designer and web designer. Lyon credits
his many years in the media for his PR savvy.
"A lot of people in PR
never spent a day in a newsroom," he says. "I spent almost two decades covering stories, helping reporters develop stories, deciding which stories
are newsworthy, and producing daily print and online
editions. I know how the media operates inside and out,
and I know how to sell a story."
A graduate of Carnegie Mellon University, where he
earned a degree from CMU's nationally
acclaimed Professional Writing Program, Paul has finely honed news judgment, the ability to quickly understand and articulate complex issues, a knack for communicating a client’s story,
and the strategies to build equity and keep a story in the news. As a consultant, he has used his media
savvy and skills to change
minds, win elections, build brand, manage crises, effectuate policy
change and help clients become media authorities in their respective fields. He has gotten clients into the news and gotten them out.
In addition to his extensive PR expertise, Paul is also an
accomplished marketing and advertising consultant who
has handled every kind of
project from fridge magnets to TV commercials, web
sites, print advertising,
billboards, direct mail and collateral materials.
He also prides himself on constantly learning and
keeping abreast of the latest mass communication
theories and techniques.
images are the building blocks of thought," he
says. "By using words and images
effectively, you can persuade people to think
differently and change their minds. Message matters."
Paul lives with
his family in Northeastern Pennsylvania. When he's not
at the computer, talking or texting on his iPhone, or on the road working with clients, he
enjoys playing blues guitar, golf, fly fishing and
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